The Keepemwet Fishing team spent last week at the world’s largest sportfishing trade show, ICAST/IFTD, in Orlando, FL. The highlight of the show for us was hosting a panel discussion on the branding of catch-and-release. We were joined by Brian O’Keefe, Jako Lucas, Jennifer Lavigne, Mark Harbaugh, Dr. Aaron Adams, Capt. Tony DiGiulian, and Dr. Jake Brownscombe to talk about fishing, fish science, and the roll of anglers, guides, and the industry in creating sustainable fisheries. You can watch a recording of the discussion here.
The show was also an opportunity to for us to meet with current partners and establish new connections with likeminded individuals and companies. While Keepemwet Fishing did not have a booth of our own, some of our partners were kind enough to give us space at their booths. A huge thanks to Patagonia, Nautilus Reels, Thomas & Thomas, Alphonse Fishing Co, KastKing, Smith, Sight Line Provisions, and Ed Anderson for lending us some real estate. We also debuted our new principles cards, which we will make available to a wider audience soon.