toolkit

for guides, shops, and lodges

Keep Fish Wet is transforming the way anglers practice catch-and-release to increase the resiliency of our recreational fisheries.  While the science is clear on the best way to catch, handle, and release fish to increase survival, changing angler behavior and social norms (the unwritten rules of acceptable behavior that are shared by members of a particular group) can be challenging.

This is where YOU come in as an important messenger within the recreational fishing community.  Guides, shops, and lodges are trusted sources of information that help anglers be more successful, and they have capacity to reach thousands of anglers each year. 

We know that you are already super busy and working hard to create the best experience for your customers and clients, so we’ve developed the Keep Fish Wet Toolkit to make sharing about these best practices as easy and effective as possible.

The Toolkit is available for FREE to guides, shops, and lodges in the United States.

Please note: we currently have a waiting list for Toolkits. Please be patient as we work to make more available.

For those outside the US, we will have toolkits available in 2024.

From Maine?

In partnership with the Maine Department of Marine Resources, we created a Striped Bass version of the Toolkit for guides, shops, and lodges.

Use the same link above to get a Striper Toolkit.

 
 

What’s inside

The Toolkit contains a mix of physical and digital resources, including:

  • Waterproof Best Practices Cards

  • Principle Stickers (50 pack)

  • Large KFW Stickers

  • Best Practices Overview Document

  • Best Practices Briefing Template

  • Rubber Fish

  • Best Practices Video

  • Post-Trip “Thank You and Conservation Causes” Email Template

We gratefully acknowledge the S. Kent Rockwell Foundation, the AFFTA Fisheries Fund, and the Maine Department of Marine Resources for providing funding for this project.